The Role of the Surrogate
by HighGround | March 30, 2017
The Role of the Surrogate: Chuck Coughlin on KJZZ
Last week, HighGround President and CEO Chuck Coughlin joined Steve Goldstein of the KJZZ Here and Now program to discuss the role of surrogates and spokespersons for elected officials.
In a time where Trump administration officials like Kellyanne Conway and Sean Spicer have gained notoriety for many of their comments defending Trump, the role of the surrogate appears to be gaining in importance.
Coughlin discussed his experiences working with elected officials like Governors Fife Symington and Jan Brewer, and how they were able to successfully implement messages through different voices.