Is Survey Data on your Christmas List?
by Paul Bentz | October 9, 2017
It’s hard to believe that Christmas is only 76 days away. And while it still may be a bit of time before you start to prepare your shopping lists, there is one item that you should already be thinking about: your survey data.
The fact of the matter is – Thanksgiving is just around the corner and you can basically set aside the entire week as a crapshoot for good data. Once Christmas Season hits, it is pretty much useless to attempt to field a survey and expect to get reliable results. You’ll be stuck until well into January before it will be safe to go into the field.
So, when it comes down to it, there only about seven reliable survey weeks left in the year. Field time is already filling up fast.
Now is the time that people start thinking about the 2018 Election and the promise it may hold for candidates or potential issues. If you are trying to get a head start on your strategic planning or having visions of what “could be” for next year, the time to survey is now.
HighGround, Inc. has more than a decade of experience in determining and measuring statewide, regional, and local behavior. Our team is committed to unbiased research – telling our clients the good, the bad, and the ugly. We test both positive and negative messages because we believe that clients deserve the impartial truth. Click here to learn more about our survey capabilities.
We are able to conduct accurate and affordable survey research with quicker turnaround times and a better understanding of the people of Arizona including those who choose to participate in elections. HighGround’s data capabilities are unparalleled in their depth and samples are based on reliable voter data and historic voting trends.
If survey data is on your shopping list, give us a call or drop us an email today.