Public opinion surveys can be a lot of things – a snapshot in time, a roadmap telling you where to go, a glimpse into the unknown, reassurance that you are headed in the right direction, or a wake up call when you’re not. Accurate and unbiased survey data is one of the most important tools in your toolbox.
 
HighGround, Inc. has more than a decade of experience in determining and measuring statewide, regional, and local voter behavior.
 
Building from our experience working with the late Margaret Kenski of Arizona Opinion and others, HighGround used its experience and knowledge of the Arizona electorate to build our own public opinion polling practice from the ground up.
 
Our team is committed to unbiased research – telling our clients the good, the bad, and the ugly. We test both positive and negative messages because we believe that clients deserve the impartial truth.
 
We are able to conduct accurate and affordable survey research with quicker turn around times and a better understanding of the Arizona electorate. HighGround’s data capabilities are unparalleled in their depth and samples are based on reliable voter data and historic voting trends.
 
HighGround has performed surveys for clients on a wide variety of statewide and local issues including Medicaid Restoration, school funding, minimum wage, transportation, local ballot initiatives, and candidate campaigns, among others.

Our team has been tracking certain topics for several years developing a strong understanding of the trends that face the State of Arizona and people’s general opinion of the direction of the state.  One example is “Top issue facing the state” which we have been testing as a topic since 2010 using the same general categories.  We have found that for the first time in recent history, education has surpassed all other topics to be the number 1 issue – however immigration remains a significant topic.

 

We have also discovered that there is a general pessimism within the people of Arizona regarding the direction of the state.  The negativity is across the board, but does vary significantly across the age and partisan spectrum.  

 

HighGround specializes in strategic messaging surveys that to gather a broad spectrum of public opinion including perception of the client, awareness of their challenges, public priorities, views on broad and specific issues, vulnerabilities, and argumentation.  We also consider the context and environment in which the client is currently working.

The survey deliverables include crafting the survey, conducting the calls, providing topline and cross-tabulated results, crafting a client report, and providing briefings as necessary.  The length of the survey and the number of people in the sample audience has the greatest an impact on its overall cost and the instrument and the associated costs are always approved by the client before it is executed.