There’s a reason we have “Make It Happen” on the mantle in our conference room. It’s the way we do things. HighGround’s successful strategic approach to everything we do is rooted in the fact that we provide the complete public affairs package. We’ll give you the strategy, management, and the necessary tools to implement solutions.
That’s the HighGround Advantage.
HighGround embraces technology in order to create an all-encompassing public affairs strategy. We engage in sophisticated polling and voter tracking to gauge public opinion and increase supporter turnout. We utilize multimedia presentations to create and mobilize deep grassroots coalitions. Our client web pages incorporate the latest technology to increase effectiveness and usability. We also use and revise e-mail lists to quickly get the message out with incredible accuracy.
Statewide and Local Polling
We have the ability to create and implement polls for a variety of different audiences. From small focus groups to entire states, we have the ability to test anything from public opinion to voting behavior. At the beginning of the process, HighGround can interpret the poll and integrate the results into a strategic plan. Later, polling can be used to track support and gauge success.
Online and Social Perception
Through electronic perception, HighGround has the experience and expertise to help the client manage the perception of their brand in online news, blogs, social media, and viral applications. The integration of a robust perception management component is essential to connecting with younger voters and those who cannot be reached through traditional means.
Campaign Web Design
HighGround maintains strategic relationships with several internet firms to provide strategic and tactical consulting on Internet strategy, usability, information architecture, online customer research, Internet advertising and email marketing. HighGround works together with these firms to create sites that highlight and feature several interactive functions that provide the grassroots team the platform from which to develop an extensive on-line team of supporters.
Political and Public Relations Graphic Design
The office also houses See Level, a writing and design firm. See Level’s president, Paul John has been a creative developer for over 25 years. He is known for his originality and creativity in writing, marketing, logo and theme development, advertising at-large, and collateral support materials. HighGround and See Level work together to create items that have a finely tuned message and a memorable design.
HighGround offers the consulting necessary to help with strategic collateral development and placement in order to increase effectiveness. With their direct connections to mail houses, sign production companies, and collateral distributors, HighGround can smoothly and effectively design, print, and deliver your materials from one office.
Media and Commercial Production
HighGround can get your message out to a large amount of people in a short amount of time via its connections with film, commercial, radio, and production companies.