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HighGround's successful strategic approach to public
affairs is rooted in the fact that we provide a complete public affairs
package.
The firm has the ability to create solutions that
fit your needs. HighGround takes it a step further by providing the
necessary tools to implement solutions.
That's the HighGround Advantage.
HighGround maintains strategic relationships with several internet
firms to provide strategic and tactical consulting on Internet
strategy, usability, information architecture, online customer
research, Internet advertising and email marketing.
HighGround works together with these firms to create
sites that highlight and feature several interactive functions that
provide the grassroots team the platform from which to develop an
extensive on-line team of supporters. These supporters are also encouraged
to participate through regular e-mail updates and web site bulletins
and other interactive web site functions.
The office also houses See Level, a
writing and design firm. See Level's president, Paul John has been
a creative developer for over 20 years. He is known for his originality
and creativity in writing, marketing, logo and theme development,
advertising at-large, and collateral support materials. HighGround
and See Level work together to create items that have a finely tuned
message and a memorable design.
HighGround offers the consulting necessary to help with strategic
collateral development and placement in order to increase effectiveness.
With their direct connections to mail houses, sign production companies,
and collateral distributors, HighGround can smoothly and effectively
design, print, and deliver your materials from one office.
HighGround can get your message out to a large amount of people in
a short amount of time via its connections with film, commercial,
radio, and production companies.
We recognize that a large portion of our business requires face-to-face
interaction. With our office located in downtown Phoenix, we are
close to the capitol and media organizations. The office is a prime
location for strategic meetings, fundraisers, and press conference.
HighGround embraces technology in order to create an all-encompassing
public affairs strategy. We engage in sophisticated polling and
voter tracking to gauge public opinion and increase supporter turnout.
We utilize multimedia presentations to create and mobilize deep
grassroots coalitions. Our client web pages incorporate the latest
technology to increase effectiveness and usability. We also use
and revise e-mail lists to quickly get the message out with incredible
accuracy.
We have the ability to create and implement polls for a variety of
different audiences. From small focus groups to entire states,
we have the ability to test anything from public opinion to voting
behavior. At the beginning of the process, HighGround can interpret
the poll and integrate the results into a strategic plan. Later,
polling can be used to track support and gauge success.
Much of Highground's success has been because of outstanding
relationships with Maricopa and Pima Counties, rural Arizona,
nearly every city in Maricopa County, and the Arizona state government. With over 30
years of combined government experience, Highground and its principals
have established relationships with almost every agency in state
government.
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