by: Paul Bentz (@prbentz)
Social marketing is all the rage right now, and rightly so, because it gives customers an opportunity to talk about themselves and share what they are really thinking. The same rules apply to political social marketing as well – people want to talk about why they are supporting a particular issue or candidate.
As Team Obama has shown, a robust social media strategy is a great way to engage people who believe in a cause, but may not have the time or the inclination to volunteer. Not everyone is going to knock on doors or attend a rally, but if you can include your messages within their daily lives, they are likely to participate in spreading the word.
As such, it is no secret that a social media element should be front and center in all future campaigns. At HighGround, we help our clients with all areas of social marketing as well as the other campaign elements. We get it. Sometimes, it’s hard to keep up. (more…)