Posts Tagged ‘Consulting’

Client in the News: Is Technology a Way Through the Traffic?

Monday, October 26th, 2009

FROM CQ WEEKLY – VANTAGE POINT
Oct. 26, 2009 – Page 2431

Is Technology a Way Through the Traffic?

By Colby Itkowitz, CQ Staff

When she was secretary of Transportation, for the final 27 months of the Bush administration, Mary E. Peters angered Congress by using some discretionary highway money at her disposal for a program that aimed to apply advanced technology to reduce congestion — rather than by just building more roads.

Now, after almost a year in her new role as transportation consultant, Peters is preparing to lobby Congress for similar technology in the next highway and transit authorization bill. Specifically, the one-time Arizona transportation director is promoting an advanced traffic-light system that adjusts for conditions — allowing cars through intersections, for instance, when no traffic is coming the other way. The sensory cameras are being developed by Aldis Inc., where Peters is a board member. (more…)

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Before you announce your bid for office…

Monday, October 5th, 2009

As we start into the season where candidates will be announcing their intentions for the 2010 elections, we wanted to take this opportunity to mention our list of questions that you should answer  in our “So You want to be a Candidate” section.  Before you decide to run, you should have clear and concise answers to each of these questions.  These answers are just as important as your political structure, your fundraising plan, and your campaign strategy.  Here are the questions you should be able to answer:

Why do you want to run?
You are going to be asked this over and over, so come up with a good answer.  People want to know what kind of person you are and what you stand for.  “Cuz I felt like it,” isn’t going to cut it.

How much time do you have to devote to the effort?
Consultants can help you manage your time and use it as efficiently as possible.  However, we can’t help if you don’t have time to give.  This is an issue that you must talk over with your family as well – campaigning will cut into your personal time.  If it doesn’t, you’re doing it wrong. (more…)

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5 social media things everyone should do (but I don’t)

Thursday, September 10th, 2009

by: Paul Bentz (@prbentz)

Social marketing is all the rage right now, and rightly so, because it gives customers an opportunity to talk about themselves and share what they are really thinking.  The same rules apply to political social marketing as well – people want to talk about why they are supporting a particular issue or candidate.

As Team Obama has shown, a robust social media strategy is a great way to engage people who believe in a cause, but may not have the time or the inclination to volunteer.  Not everyone is going to knock on doors or attend a rally, but if you can include your messages within their daily lives, they are likely to participate in spreading the word.   

As such, it is no secret that a social media element should be front and center in all future campaigns.  At HighGround, we help our clients with all areas of social marketing as well as the other campaign elements.  We get it.  Sometimes, it’s hard to keep up.  (more…)

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